Corum was founded in 1955 in La Chaux-de-Fonds, Switzerland by Gaston Ries and his nephew, Renee Bannwart, and just one year later the first Corum watches were being produced. Corum’s claim to fame came early on when the company introduced a watch made out of a $20 dollar gold piece which was an instant best-seller. Even though this had been done before on pocket watches, Corum was the first and only one ever to do a wristwatch. In January 2000, Corum was purchased by it’s current owner, Severin Wunderman, and was soon under the guidance of his son Michael, the President of the company to this date. The team was completed in 2007 with the arrival of a man with a rich professional background, Antoine Calce, to the CEO position, who oversees overall operations.