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Concord Watch Company is a Swiss luxury goods company that is part of the Movado group, which produces and distributes Movado, Ebel, Coach, and Hugo Boss-branded watches. Founded in 1908, Concord was purchased in 1970 by the North American Watch Company, which also distributed the Piaget and Corum lines of watches. From the late 1970s to the late 1980s, Concord produced what would become some of the most marketed and respected luxury quartz watches on the market. Concord watches became recognized in large cities as status symbols and were noted for their innovation and design.