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Guy Ellia (GE’s) background is jeweler (in stone cutting & stone trade) and designer. Born in Tunisia in 1950. When he was 3 months old, his parents with GE came to Paris. After completing his studies, he joined the diamond industry.
Started apprenticeship in Antwerp as a diamantaire under the tutelage of the legendary master-cutter Gabi Tolkowsky. After learning the trade, he returned to Paris as a diamond dealer. During 1973, the diamond trade was going through a crisis and he started to manufacture fine-quality jewellery and travelled around the world to source for exceptional stones for his creations.
After twenty years, he decided to setup his own business on the advice of his mother and friends in the jewellery manufacturing business. In 1994, he acquired a company in Rue La Fayette, in Paris. He was not only good in diamond cutting but excel in prestige jewellery design too. His first order was to create a piece of Haute Joaillerie for the Place Vendome. After which he continued to design fabulous jewellery pieces and captured the attention and respect of many international boutiques.
In 1999, he founded his own brand – Guy Ellia, and ventured into watch design. As a jeweler, he had learned the importance of quality workmanship. In timekeeping he demands the exact same level of excellence. His first watch creation “Square” was for the ladies.
In BaselWorld2004, he created a man’s watch, the ‘Z1’ (with the Z representin the first name of his son, Zacharie). He continued to design more complicated watches using movements from Parmigiani, Christopher Claret and Frederic Piguet.
His design philopsophy is the design “must reflect the trends and yet remain timeless”. He also appreciates simplicity and minimalist design – doing more with less.