History Of Brand

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With a passion for business and a knack for style, Suzy Sogoyan is the epitome of a young, fashionable, businesswoman hungry for success and prestige.  Suzy’s industry acumen and appreciation for luxury accessories were developed at an early age, when she persuaded her father to let her work on a developing project of his: luxury gemstone watches.

Suzy’s father, Andy Sogoyan, launched IceLink in 2003 to incorporate his expertise in jewelry into watches and craft pieces that celebrate life without boundaries, luxury without modesty. At just 16 years old, Suzy began taking on responsibilities for the company, which eventually shaped her future education and career choices. After high school she went on to graduate from Woodbury University with a Masters in Business Administration and returned to IceLink to continue to grow the business she and her father started together.