Porsche Design
Porsche Design

History Of Brand

Shop the finest collection of Porsche Design timepieces at Motion in Time. One of the World’s Largest Selection of Luxury Watches.

Founded by Ferdinand A. Porsche, Porsche Design combines fine watchmaking with an unmistakable aesthetic. Since 1972, the company has enriched the world of watches with a number of legendary pieces including the Ocean 2000 or the Chronograph I. The spirit of the latter timepiece has continued to thrive in the current Chrono Timer Series 1.

Ferdinand Alexander Porsche is the grandson of the Porsche founder and the designer of the legendary Porsche 911. He founded the company Porsche Design in 1972. The genius behind Porsche Design GmbH set out to create a timepiece that perfectly pairs with famous sports cars. Much like the speedometer and the tachometer designs of the Porsche 911 automobile, the dials of Porsche watches are created in black to ensure optimal legibility.

The first watch to be presented by Porsche Design is the world famous Chronograph I, which debuted in 1973 and features a matte black case that is comprised of stainless steel. Later on, another version of the timepiece was released with a glass-bead-blasted case and a stainless steel bracelet.

After Porsche Design initially collaborated with Swiss watchmaker Orfina, Ferdinand A. Porsche soon discovered a partner who shared a complete passion for innovation and design – that being no other than the renowned IWC. In 1978, the legendary cooperation began presenting a series of unique timepieces.

Since the mid-1990s, Porsche Design has collaborated with the prestigious watch company Eterna SA in Grenchen, and throughout the years has put forth many stylish watch collections. By this time, considering the fact that the contractual agreement between Porsche Design and IWC had run its course, Porsche design began to develop models with Eterna.