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SevenFriday was established in 2012 by Swiss-born entrepreneur Daniel Niederer and his counterpart Arnaud Duval. Despite its tender age, the luxury watches maker has proved creativeness is what defines a product, following its global penetration to over 80 countries.
While coming up with the design of its watches, SevenFriday usually borrows it from industrial elements such as engines, machines, and wheels. In 2017, the Zurich-based watchmaker introduced its S-Series collection which pays tribute to its unspoken rounded square case as it display the heart of the watch.