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Arguably the most recognized name in luxury watches. Rolex is a Swiss luxury watch manufacturer based in Geneva, Switzerland. Originally founded as Wilsdorf and Davis by Hans Wilsdorf and Alfred Davis in London, England in 1905, the company registered Rolex as the brand name of its watches in 1908 and became Rolex Watch Co. Ltd. in 1915.

Hans Wilsdorf worked hard to improve watch standards and prove that high quality products could be produced outside Switzerland (though he received his movements from a small Swiss company).